Remember what life was like before big data? The term has become so prevalent in the business lexicon that sometimes it's hard to remember that big data is a relatively recent phenomenon. Some may have viewed it as a fad, but data generated by people, processes and machines is only continuing to grow. Big data is here to stay.
Make no mistake, data is an asset — but not when you're drowning in it. In the information age, one of your greatest resources can also be your biggest downfall if your organisation doesn't know how to leverage it properly. So what can you do with your data?
With big data, you can apply monetization. Monetization is described as something you can coin into money.
Src: http://www.itproportal.com/2014/03/11/five-ways-you-can-get-started-with-big-data/
Read more about the term 'monetization': http://www.investopedia.com/terms/m/monetize.asp
Read more: http://www.itproportal.com/2014/03/11/five-ways-you-can-get-started-with-big-data/#ixzz2ylmHisQq
